There's a new e-commerce kid on the block in the Outdoor Adventure Clothing and Footwear space this year, and it goes by the name of Webtogs (www.webtogs.co.uk). It sells a range of items from many of the top brands including Keen, Mountain Equipment, Merrell, and Berghaus
Founded by serial entrepreneur James Balmain and Shopgenie / Kelkoo UK founder Philip Wilkinson, after a night of drinking beers around a Dorset campfire, they have one motto: "Do the basics, right!"
In practice this means offering:
- a clean, usable website - with multi-angle, high resolution shots of all the products
- Zero-Hassle Returns
- Carbon Neutral Deliveries
- Free Delivery over £50
Everyone knows how frustrating it is to receive items in the wrong size or colour. For this reason, Webtogs up with the Zero Hassle returns policy which guarantees that if for any reason you are unhappy with your purchase, you can return it in its original condition within 30 days of the date you received the item, complete with all packaging, and no hassle.
Also, every time you place an order on webtogs.co.uk, you have the option of adding 25p to the cost of your order. If you do, they do the same, adding another 25p ourselves. At the end of each month, they add up all the 50p contributions and send them off to their partners, Carbon Footprint.
So, what do they have to say for themselves.. We caught up with the James Balmain who told us "Five months down the line we're seeing really impressive growth and been blown away by the positive responses from our customers. We make a policy of trying to ship orders on the same day we receive them and communicate with our customers every step of the way so they know what's going on."
It's not always plain sailing though, as James agrees: "One of the biggest challenges we have here is our list of 50+ things that we add to our roadmap and trying to prioritise them all - it's always fun balancing the requests from Marketing, Product, and Technical! An example is our soon-to-be-released video and product review system which is going to rock!"
Good stuff! As an OutdoorsMagic exclusive, we've convinced the Webtogs team to give us a 15% discount off your first order. Just enter the code MAGICTOGS7 on the purchase confirmation page at www.webtogs.co.uk
