Yes, the terminology is a bit tricky with Dyneema. 100% Dyneema fabrics can't be made very easily at all, and Dyneema alone would be a bit rubbish anyway: its toughness is poor, it has very little elongation, and it cannot be dyed so every pack would be white. More accurately they're composite fabrics containing Dyneema, and it looks like they may have beaten it with this new stuff. Good on them.