Some manufacturers can get away with diversifying. I would think Montane could be one.
Others should stay well away from anything new and get thier existing products right first
Others, dont care about quality, they just stick their brand on someone elses product.
Just the way that every company feels the need to expand to I think You can understand the logic of course but I dunno. Its an unarguable reality anyway and I did say fractionally!
In this case, no I'm not at all worried about Montane losing their way or getting confused - they've been diversifying a bit for a little while now - and it seems well designed etc.
However does it do anything especially interesting in the way that a fair bit of their clothing does? Not obviously. It basically seems an entirely competent attempt to try and get a bit of the backpack market for them, which is obviously entirely fair and reasonable behaviour
Reffering to another thread about the Montane addiction, the company have obviously realised that there are a lot of people who are hooked on their products, so it only makes good business sense to be making as much different products as possible.
Much in the same way many drinks companies have diversified in ligth 4% lagers and/or cider. Get all the alcoholics buying the brand no matter what they drink.
SIMON DAWES IS A PRICK.
Simon, make sure your wife doesn't use your OM account in future. it makes me spit muesli all over my monitor.
I don't see why companies can't diversify. It will of course mean they have to learn the new bit of market and the design criteria but once they have a handle on sack design its all just another form of joining fabric and other materials together. Plus that is all likely to be done overseas by the same factory making other company's sacks too I reckon.
Montane has a good reputation in the UK outdoor clothing market and whatever they do I doubt they will want to harm that. From what I've seen in the photos of that sack it is a competent start. They don't need to wow the rucksack market up with their first foray just make a competent attempt. In that respect its job done IMHO.
Other companies that have diversified in the past have done so by using an established player to produce "own branded" products for them. Some have ended up buying the company or vice versa. I'm thinking of the likes of Mammut buying the well respected boot brand (which for the life of me the name has slipped out of my head, I guess Mammut have marketing lot have done too good a job replacing the old name in my head). For Montane to start from scratch without cooperation with an existing manufacturer is bold but not a bad idea. I just hope that they do them with a decent back length too. IIRC Montane always made more athletic fit clothing, i.e. slimmer for the length (not sureif its the same nowadays since I switched to Rab as a better fit since Montane changed their fit slightly some time ago).
Yes. See also Equip
Even if Montane had wanted to buy a pack manufacturer, if you think about it it'd not precisely be easy! OMM into clothing too now, so think no UK one left. Osprey would be a bit expensive....
Must be much easier to diversify now you don't need to own the manufacturing.
Same for Mammut's sleeping bags: they are made by a Norwegian company called Ajungilak that they bought ages ago. Mammut originally is a rope manufacturer if I remember correctly.
The place I have noticed the most that manufacturer just use another companies products is hydration bladders. Half the companies selling hydration bladders are selling Source products!
I think I know what you mean Martin. There is nothing wrong with companies doing it, but it does seem that the days when you wen to different manufacturers to get specialised kit a gone. I do suspect though that most of these companies have their core products where they will always be outstanding and then they have other products where they want a piece of the pie which are not quite the same standard.
Become a fan of OutdoorsMagic
Follow us on twitter
Sign up to our free newsletter
Meet partners in our forum
Other Immediate Media Sites
Our eCommerce Platform
© Immediate Media Company Ltd. 2015 This website is owned and published by Immediate Media Company Limited. www.immediate.co.uk