the brand's first selection of cycling kit for 30 years
Not so, their previous offerings ( a wind smock and a hard shell) were 90s creations. Pretty good they were too, but they didn't sell. Maybe the price was a deterrent... I got mine when they were selling them off half price as end-of-line and they still weren't cheap.
It's basically a cycling pad or 'chamois' that you can insert under your normal underwear for, say, commuting or riding to the shops and saves the hassle of changing shorts for general riding.
I must admit I haven't really grokked how putting a pad inside your underpants is significantly (any?) less inconvenient than changing in to cycle shorts. I know some people like to dress up like a Power Ranger just to pop down to the shops but frankly I don't see the point. A decent saddle should easily see you through 10 miles with no discomfort in normal clothes and it's much more convenient just getting on your bike and getting on with it. I think more people need to visit Amsterdam and see how it's done.
Pete.