* Price: I was looking at a price around the £100-120, but was happy to spend more if I could get what I wanted. The base price for the jacket is USD$199 (£105). With the pitzips and bicep pocket, plus postage to the UK, total cost came to USD$229 (£120). Postage to the UK cost USD$30 (£16), bringing the total cost to £136. Except that HM Revenue and Customs wanted their cut, so with the £16.12 import duty, £26.33 VAT, and £8 Royal Mail processing fee (£50.45), my total outlay was £187. Which is a lot of money for a jacket! But assuming it functions as I hope, I'm happy with that price. I'll get back to you on that.
* Style: Given that I virtually live in my windproof fleece, and wear it around town about three times as much as I do on the side of a hill, the jacket needed fairly conservative style - read not yellow on red. The jacket comes in a variety of colours (Desert Khaki, Obsidian Black, White, Molten Red, Lilac) and if you so choose, for no extra charge you can have the back panel in the different colour of black. As you may have guessed, I choose Obsidian Black, both front and back. I'm so very boring. Even though the fabrics are both black and come from the same manufacturer, it is pretty obvious that they are different - the WB-400 is a typical softshell fabric, smooth and shiny-ish, whereas the Dryskin Extreme has a textured surface and is a matt finish, which gives a (well I like it) nice effect.
A couple of points to finish: build quality is excellent. I haven't found a stitch out of place. Ordering is easy - the website lets you pick the jacket you want (they have a range of different fabrics) and then guides you through step-by-step through the process of adding the features you want, the 'fit' of the jacket, and then adding your measurements.
My only issue so far has been the time it took to get the jacket in my hands. Beyond advertise on their website that they should have your jacket (or other item) completed in 4-5 weeks. I ordered on the 5th May, it was posted on the 25th June (6 1/2 weeks after ordering), it arrived in UK customs on the 1st July, I got notification of the customs charges on the 8th July, and it was delivered to me on the 11th July. So overall, 9 weeks to get a custom fitted jacket. Their website has an online tracking system, updating you on the progress of your garmet. I was starting to get a bit worried about how long the process was taking so I sent Beyond an email to find you how much longer it was going to take. I must say they replied straight away and seemed genuinely concerned about the time it had taken and my impending deadline.
So initial impressions are all very good. I got the jacket I wanted, the price was probably a bit more than I wanted to pay but I'm happy with it, the quality is great, and the service was good (it took longer than they said it would, but they were very helpful when I needed them to be).
As for field performance - I'll let you know in October!