Agree fully with you Ben. I got the feeling Hi-tec were very much dipping their toe in the ocean with this one
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It was hinted that clothing would be their next venture probably towards the end of next year but aimed to begin with at the golf market and if that proved a success then clothing for the outdoors would follow. Must admit to being rather sceptical about it all and at the end of the day will the consumer be ready to take yet another leap of faith in the direction of a claimed fully waterproof and fully breathable clothing range? Being a huge Paramo fan it is something I am keeping a close eye on.
I expect the videos on Hi-tec's website are the same as what their rep presented to me during his last visit, they did make impressive viewing, but maybe too good to be true?? Guess time will tell.