Hmmm, the new Nikwax Parameta S towel wouldn't be the same as the established Paramo Parameta S towel, made by the same company but no longer shown on the Paramo website and sold out in most shops - would it?
No, it can't be. The new one is £18.99 or £22.99, depending on size, and the old one was £12.99 or £18.99 full price. (In fact this at £19 was the most expensive Paramo towel I could find on the web.) But perhaps they are different in size? Nope, both of the large sizes are 140x70cm.
I can understand why Nikwax/Paramo might want to rebrand this product under a more familiar and more trusted brand name, but slapping on a 20% price rise at the same time is more than a little cheeky.
So there you go, you can buy an identical Paramo towel cheaper, actually it's not quite identical, it has a different logo, but then again, you can't buy them both in the same shop...
Confused? You will be. Our considered advice is to buy a Paramo towel instead, hang on, I can feel a revision coming on.
