£170 for a long sleeve t-shirt? Hohoho! £30 for a bottle cover that "has a beneficial effect on the properties of water"? Hohoho! £30 for a pair of running socks? Hohoho! £80 for a pair of underpants? Hohoho!
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| Edited: 11/11/09 17:54 |
 Claims like those would have got this stuff in Nature. The wine thing is interesting (I can't think of a reason off the top of my head - can anyone else?) but does not prove anything. Once British Cycling have got hold of it and tested it I'll be interested as they use compression anyway, which gives a lot of the benefits the stuff lists as novel. The plural of anecdote is not evidence...
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 quick date check.. "The one which had been covered had pretty much lost all its aroma and smelled like water" mm. liquids that don't smell smell like another liquid that doesn't smell. wondrous conclusion.
"That's kind of odd. And quite dramatic because on the face of it, that seems quite unlikely and does make us wonder if the fabric does genuinely affect liquids." i would be wondering if i'd been eating the wrong sort of mushrooms.
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 "Using a water bottle cover made from the material - a 'Photonizer' - is claimed to change the structure of the water inside and accelerate its absorption by the body." Let's take the word metabolic, and do a little etymological analysis... meta- mete or (before a vowel) often met- met,
combining form signifying: [...] beyond, above, as in metamathematics. bolic bollik or bolik
noun singular of bolix bollocks bol¢eks, ballocks, bollix or bolix bol¢ or bal¢eks,
noun plural (now generally considered vulgar) testicles.
noun singular (slang) nonsense; a muddle, mess.
verb transitive (US slang) (usually with up) to make a botch of.
boll'ock-naked (vulgar slang) completely naked. So, metabolic could be said to be 'beyond bollox'...
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Fantastic stuff! Notice the missing reference to scientific studies on this page of hype! Ho ho ho! P.S. I have some socks which I guarantee will affect the taste and smell of any glass of wine you cover with them. £30 please.
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| Edited: 11/11/09 18:35 |
Cap'n, for real humour you just need to trawl their website... "The science in its simplest form counteracts the natural state of a system to become chaotic. Water is most readily used when built into three molecule groups, the body constantly uses energy to achieve this, by products of this system and the working of the system effect performance, dehydration, lactic acid, heat loss etc. Nexus aligns the water molecule on an intracellular level." Absolutely class. If this stuff works well then that's great, but that level of beyond bollox is outrageous and they should be legally-accountable for that sort of todgertalk.
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 I think this is a case of, if it sounds too good to be true then it probably is. It's quite alot of cash to splash just to make your wine taste funny as well.
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i have a peg you can put on your nose that will affect the taste and smell of any glass of wine. it also has magical properties with water as it makes it wet. in fact i have a nose that will affect the taste and smell of two glasses of identical wine. not as marketable as a peg though and nobody would want one of these noses!
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If I drink two bottles of wine then any wine tastes good, even water. That's some serious science.
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 Does the magic sock do anything to snake oil? 
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It's also some science that the managed to fit in the bible! Sounds like utter bollocks to me.
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Metabolic benefits? I think the word we are looking for is Metabollocks. The water molecule rearranging stuff is at homeopathic levels of gibberish. Are these idiots aware of the existance of the ASA or Trading Standards and the need to provide evidence to back up their claims?
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I'm quite tempted to email them.
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 And it isn't even innovation if it is true. A bloke called Jesus MacCarpenter turned water into wine years ago.
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There is no doubt that many of these claims, were they to be made in an advert, would breach the Advertising Standards Authority Non-Broadcast Code. Unfortunately, the Code does not cover claims made on a companies own website, though if those claims were repeated in a pop-up advert they would be required to conform to the Code. The internet has given rise to new ways to propagate bogus claims - blogs being the obvious example, thinly disguised 'advertorial' another - that are not controlled. At least Jon has shown some scepticism, but I think he could have been even more careful not to offer any support to these claims, especially those with medical connotations.
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| Edited: 11/11/09 19:57 |
.jpg) Mike, are you suggesting this MacCarpenter was a Scot then.?I know he travelled light , so that,s where your coming from is it.?  Cheers.
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His name might have been Jesus O'Carpenter, Waldo.
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 The wine thing was just weird and happened as I wrote it. Next time I open a bottle of wine at home - breakfast tomorrow probably - I'll repeat the experiment, though I'm not sure what it proves other than it does odd things to the taste and smell of wine. I'm not sure, by the way, that I've offered any support whatsoever to these claims - certainly didn't intend to - the business with the wine happened just as I said it did, the rest of it is based on anecdotal evidence, which is neither here nor there. All I'm doing is reporting it. If a body as thorough as British Cycling tests the stuff and decides it works then that's another thing altogether. I'm trying very hard to be open minded about this fabric, even though my gut reaction is that it's extremely unlikely to live up to the claims made for it.
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I don't think anyone is accusing you of 'witchcraft' Jon. we aren't having a go at you.... jon.
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Ok......... That didn't come out how I wanted it to be! 
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