rip off britain brian is the answer. it's rip off britain.
hang on...erm...aaaaah...it's the exchange rate. everything here has had a price hike to equalise the euro exchange rate. shame the euro dropped a bit more.
Variability in exchange rate can send prices up or down any particularly currency, there has been a rollercoaster the last 12 months. The currencies I know most are the UK and the USA and they've fluctuated from $2 down to $1.35 and now $1.60. Depending which direction the goods were going at the time goods in stock can appear high or low cost.
However, this is what stores are about, OM is about, work out what you want well in advance, try to touch the stuff and be patient, over a 6 month period the prices vary significantly for any particular item.