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Talkback: Helly Hansen Takes The Sweat Out Of Winter Training

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Talkback: Helly Hansen Takes The Sweat Out Of Winter Training
So is this really Gear News? Or an Advertorial?

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	Helly Hansen Takes The Sweat Out Of Winter Training Available in a selection of bright colourways and striking designs, a HH Warm baselayer is a must for any kitbag

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22/11/11 14:19

20693 forum posts

So is this really Gear News? Or an Advertorial?

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Mike fae Dundee

22/11/11 17:22

Looks like an advertorial to me.

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That bastard Skip

22/11/11 18:02

1277 forum posts

Mike fae Dundee wrote (see)

Looks like an advertorial to me.

Someone couldn't even be arsed to rephrase Helly's press release.

"... a HH Warm baselayer is a must for any kitbag, to ensure the ultimate in style, protection and performance this winter."

Yeah? Right.

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22/11/11 18:37

the seemingly spare comma makes it a bit non-sensical. like my spelling.

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Mike fae Dundee

22/11/11 18:42

'Style protection' is very important.

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captain paranoia

22/11/11 19:03

> So is this really Gear News? Or an Advertorial?

'Gear News' is frequently (mostly?) based on press releases. How much it's filtered to remove marketing-speak depends on the editor... I think Nikalas is 'filling in', as it were...

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22/11/11 19:05

sorry guys my bad, rushed job before heading out for a run, no excuses.... I did deliver a 1200+ word original article though ;-)

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22/11/11 19:49

20693 forum posts

Yeah, fair play, the other article's an interesting read

I know news is often based on press releases, and you can't re-write every word, but this one just smacked too much of Brand hyberbole...

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22/11/11 21:08

ocks..

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22/11/11 23:13

Quote - ....sweat patches will not only cause embarrassment....

As if!

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23/11/11 09:39

1397 forum posts

sorry to dissapoint you all, but IMHO all gear news on OM is advertorial. I believen gear news is only placed on OM if it's paid for. I know of enough excellent gear introductions that don't make OM or any outdoorsite that works in a same way (supliers, importers, manufacturers pay some money for the exactra attention of special products due a gear news article. It's common practice. And if you run a large outdoor site you can make some good living out of it. Nothing wrong with this as long as you know it works this way and all is fine.

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Edited: 23/11/11 09:40

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23/11/11 09:58

It does pay if there's enough traffic.

I picked up on this due to the thread but am so used to ads online they rarely register with me unless they pop up - like the North Face one. I couldn't tell you what NF product it was for as it just gets closed. I think the last advertorial here I read with interest was when eVent came out.

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24/11/11 21:07

It may appear to read like a press release but I would be inclined to believe it. Own a H/H midweight lifa base and find it quite warming during my outdoor runs. Thing is bought my two tops in sales, not sure would want to be paying full on RRP...

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