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Article talkback

Talkback: Haglöfs Lands Award For New Jacket
 
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Talkback: Haglöfs Lands Award For New Jacket
:) was the award for the world's most expensive rain jacket? :)
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Haglöfs Lands Award For New Jacket
Swedish brand involved sponsored athletes in development to improve the product.

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When Pandas go Bad
30/01/12 17:52
 Rookie 797 forum posts 8 photos
:) was the award for the world's most expensive rain jacket? :)
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Metric Kate
30/01/12 17:54
Don't Dead Bird qualify for that one, Panda?
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When Pandas go Bad
30/01/12 18:13
 Rookie 797 forum posts 8 photos

maybe but haglofs are giving them a good run for their money

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Martin Carpenter
30/01/12 18:31

They're definetly trying Here's some competition: Pattaguici in a dead heat, but seemingly rather less 'jacket', Mammut seem to be the 'leaders', Dead bird in between. Norrona can't seem to break 500, but probably will soon enough.

Although iirc if you allow dead birds 'fashion' line 4 figures was in danger

Meanwhile RABs most expensive, long cut thing is 250 rrp. 

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Coopsy
01/02/12 16:06

Some crazy prices around for gear at the moment. With your average person watching their pennies you'd think companies would try and keep the costs down to sell more kit, or am i missing something there. £500 for a waterproof is crazy, be interesting to see how many they make and actually sell. Haglofs stuff has gone a bit daft tbh price wise. Good job i bought all mine 2 years ago   and don't need owt for a while.

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Sandpiper
01/02/12 16:47
 Rookie 796 forum posts
Klattermusen know what they're doing. Both their Froste and Brede jackets are a tidy 700 euros, and they're not even made of goretex!
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Martin Carpenter
01/02/12 17:27

Impressive Although to be fair you don't find stuff like those wind visors, cuff adjustments or built in compasses/whistles(!) anywhere else. Or weights approaching 1kg..... They're sort of terrifyingly strange.

Mind you, what about this which must surely obliterate all comers in the quest for the worlds most expensive windshirt!

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Peter Rostron
08/02/12 12:27
 Rookie 1 forum post
Panda, if you just want a rain jacket go buy another brand. Maybe you need to take a closer look at face fabrics then you will understand why brands like Haglofs, Arc'teryx and Mammut are at the prices they are, the face fabrics used are polyamide and have a high thread count, meaning they last longer as they are more durable, breath better and when stretch panels are used are more comfortable. As for Haglofs there is no skimping on the build, so arm length is long, hoods work and fit over helmets, the features have benefits etc. take a look at the prices of some of the ski brands and you will relise that the mountaineering brands are good value. cheers!
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Parky Again
08/02/12 13:15

an intersting use of some "technical" terms there peter that at first sight would appear to fly in the face of their actual real life non-marketing physical properties e.g. what polyamide, why is haglofs goretex pro shell so much better than anyone elses? do you need a helmet compatible hood on a ski jacket? or extra long arms?

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When Pandas go Bad
08/02/12 14:54
 Rookie 797 forum posts 8 photos
Peter welcome to the board and thanks for the technical advice on why expensive jackets are good and other brands are not, but I've already got a rain jacket, its the haglofs crux (the longer version of the spitz) its a bit old now and haglofs have sinced replaced it with the cirque but its still looks like new and it does me for my walks, and for climbing I have the marmot exum which has a bombproof "face fabric" and weighs nothing - just because I think they are expensive, doesn't mean I don't appreciate them  - although I'll admit I didn't (and probably wouldn't) pay full price for them!
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Martin Carpenter
08/02/12 16:44

Um no. I can see why they're not budget offerings, but equally clearly there's a very serious premium that you pay for Proshell.

Take Crux say - very specalised, super tough, small runs - normal and tall sizes! - and made in Canada. Almost calculated to be expensive no? And yet their most expensive jacket is 330 rrp. Also very notable with own brand stuff vs proshell with identical designs.

(200 Euros (!) difference with Norrona's two identically designed Falketind jackets, although that really is a bit sarcastic of them.).

ME keep it under control a bit of course, likely because we've got very well established Event competition in the shops, but I think thats much less true in Europe? Shrug.

And yes ski clothing is utterly mind boggling

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Edited: 08/02/12 16:46
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captain paranoia
08/02/12 19:05

> the face fabrics used are polyamide

aka nylon...

Now, if you were able to tell me which nylon polymer it was, and why it was better than other nylons...

;-)

One of the best face fabrics I've seen was on some Berghaus things in TKMaxx (the Cassis, IIRC).  It was a lovely Cordura Paclite.  Shame the cut didn't match the face...

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Peter Clinch
08/02/12 20:34
 Rookie 5484 forum posts 5 photos 9 reviews

Maybe you need to take a closer look at face fabrics then you will understand why brands like Haglofs, Arc'teryx and Mammut are at the prices they are, the face fabrics used are polyamide and have a high thread count,

As CP points out, the great majority of rain shells are nylon, and Rab, ME, Montane etc. are savvy enough about fabrics to get "high thread count" too, should they want to.

Part of why they charge so much is one of the golden rules of economics: "because they can".  I don't say that to put them down; it's simple economics that if you're in business and can charge £500 for a rain coat and get more profit than selling more coats at less then that makes sound sense.

For example, can Moulton justify charging you £14.5K  for a bike? (a very nice bike, but at the end of the day it's a bike).  They've got a waiting list for them, so that'll be a "yes"...  The free market can push prices up as well as down!

Pete.

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