I've used several types.
Dakine Sequence Camera Backpack http://www.youtube.com/watch?v=AgTp0DhWqHs
Brians hot tub http://www.warehouseexpress.com/Home/default.aspx?/arouse/chottub.html
The Sequence has a reasonable amount of room for other storage and lots of storage clever bitson the outside. Also a drinks holder. The camera bit comes in the form of a block. Great for storing the camera bits. The camera block is removalable and can be used on its own or in another bag http://www.facewest.co.uk/Dakine-Camera-Block.html
The hot tub has tons of room for camera stuff. A removable laptop sleeve (17") some room for other stuff but not a great deal.
Of the two I use the hot tub (now renamed something else) Its comfortable to walk with. I didn't find the sequence all that comfortable to walk with when loaded up.
I sometimes use the camera block with a normal backpack (so you get decent support, and decent protection for the camera) and this works fine.
Crumpler have some well thought out bags, which don't look too much like camera bags (a major problem with lowe alpine imho)
Let me know if there is anything else you want to know