 The kit geek in me thinks 'ooh aaah' how clever. But then the rest of me wonders just how much better this is than something less over-engineered?? There's nothing new about using waterproof outer materials with a removable fleece liner. I pair up a (sort of!) waterproof mitt over polartec 200 fleece gloves and it cost me about a tenner to get something serviceable. Oh well... like the supercars... nice to look at but I won't be getting one!
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 I guess I'd fork out £200 if the alternative was that I was likely to lose fingers, but a) I wouldn't actually want to do something that meant there was really any chance of losing fingers (I'm a wimp and don't want to die or lose bits of me on a mountain) and b) is there really nothing cheaper than £200 that'll do the job as effectively?
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Of course there is. But the alternatives don't have extinct birdies on them.
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 Do they have mammoths on them? I love the mammoth, it may be as extinct as the birdie, but it's way nicer 
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 There's a definite extinction trend..... I might launch a range of dodo gear
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 tbh, Sean, I prefer Monkeywerks.
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 Thylacine...nice ring to it:
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 Bit scary though? At least the dead birdie is just a fossil, and the mammoth's cute. That's a bit Dean R Koontz 
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 Not at all, it will go very well with the new trends towards rawer, harsher brand image (although in my business plan, the main symbolism would be the dropping jaw after seeing the prices I intend to slap on my products). I'm wondering if a range of "vintage" outdoors product would sell actually, you know, like ripped jeans of pre-used boots in the fashion world, so that the wearer can instantly convey a sense of experience and authority around him/her? "That gore-tex patch there mate is when I was scrambling up <insert name of dangerous gully> this winter and I riped the jacket after a fall"...
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 I met a Japanese guy in the upper refugio on Chimborazo in Ecuador, he'd taken a 50-foot fall on ice and was very proud of his scuffed up North Face shell clothing, so yes, I think it might go down well in Japan 
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 Surely publishing a video on how to make 'the perfect glove' is not a great idea, as next year "tri finger" designs will be all over the place, half the price?
Not sure what was through their mind here, unless it's covered by a very conclusive patent.
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 In Japan only Jon...Considering the amount of fake tan, fake boobs, fake hair colour, fake used boots I see on display in the streets of Manchester, it would go down a storm 'round here too...Probably worn by overweight football hoolies 
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