Karrimor re-enters High End Market?

5 messages
29/03/2012 at 08:37
Hmmmm, after the quality of some of the Karrimor stuff over the past few years it would be really nice if this is as good as it says..... Karrimor Technical Jacket
29/03/2012 at 12:45
29/03/2012 at 17:20
The interesting thing about this is will they be able to pull it off or has the Karrimor brand become too tarnished or too associated with 'cheap'

A brave move regardless!
29/03/2012 at 22:21
The Karrimor brand is really damaged, and I don't think it'll be healed by more selling through Field and Trek.

There's two ways to look at this, either they are trying to make decent kit again and it'll be an uphill struggle, or they got hold of a load of Karrimor-branded event jackets from Karrimor Japan (last years stock maybe) and are trying to sell them off, and someone in the Field and Trek marketing department knows how to spin it well.
30/03/2012 at 12:30
An excellent analysis FM!
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