The Karrimor brand is really damaged, and I don't think it'll be healed by more selling through Field and Trek.
There's two ways to look at this, either they are trying to make decent kit again and it'll be an uphill struggle, or they got hold of a load of Karrimor-branded event jackets from Karrimor Japan (last years stock maybe) and are trying to sell them off, and someone in the Field and Trek marketing department knows how to spin it well.