YES! Why on earth don't retailers do this already? Don't they realise they're losing custom? Not to mention being very poor customer service.
On a connected, even rant-ier note... I asked Snow and Rock whether the sizing/cut for the ME Ogre, Tupilak and Morpheus were the same (I'd only tried the Ogre) and after 3 days of waiting they finaly replied with the following email:
"Yes, they are the same sizing."
Useless w%&$£s! 3 days and they still couldn't be bothered to check!
Mountain Equipment and Alpkit on the other hand are accurate, extremely helpful and quick to reply.
Umm... as for the article - Mountain Equipment is usually cut larger than Montane in my experience.