it appears to me that they target affluent older people who want outdoor style clothing but are never going to do more than walk along the Thames path for Sunday afternoon cream tea
I would say that probably describes some of their customers, but that doesn't mean that the clothes they take their cream tea in wouldn't be out of place in far more challenging places.
If you don't take that into account it would be like saying that Rab and North Face target schemies who want outdoor style clothing but are never going to do more than hang around town.
And to be fair I think a great deal of the gear junkies on OM, certainly the one typing this, have gear that will do far higher spec stuff than it ever gets used for. Mostly I know this because I've done the same stuff in less fancy gear, and still done it and had fun.
You could also drop "Berghaus"(amongst others) into the description above, of course.
Stuff like their Ts and business suits are differently technical, rather than not technical but with an outdoors brand name sewn on. But rather than paying for stuff which will breathe well climbing a mountain with a pack on, it's stuff that you can take out of a bag at an airport hotel and turn up at a meeting not looking like a Crumple Zone. Obviously we don't all have use of that sort of stuff (I don't for their suits, I don't own or use suits), but they're not trying to sell the idea that an Envoy suit is Just The Thing for the smart mountaineer on top of the Ben (or indeed for a dander along the Thames path for a cream tea). I use their stuff more for day to day than up hills, but there are increasing numbers of good technical items in their range again.
Pete.
Edited: 07/07/2011 at 14:14