I seem to remember that Survival Aids was founded by an ex-military entrepreneur, whose name now escapes me, who started the business by hawking small tins of survival bibs and bobs to outdoor retailers. I remember him telling me that he was assured that the idea would never catch on, but he confounded his critics and, I suppose, ended up selling his business for a handsome profit.
I've never understood why walkers and backpackers should need a survival kit contained in a small tin. How often are saws and fish hooks required in our British hills? But we men are fascinated by gadgets, irrespective of their usefulness; the ladies are much more practical and sensible. 'Toys for the boys' is a good description of the syndrome.
When leading ten-mile walks in lowland countryside, I've been advised to carry an emergency shelter, a comprehensive first aid kit, a plastic poncho, spare water and high-energy food. I've been informed that these items are required to cope with emergencies and are in addition to items such as map, compass and satnav which I would carry on almost any walk.
When walking and backpacking in upland areas, either alone or with a companion, the only emergency items I carry, over and above standard kit, are a survival bag, three Compeeds, a small roll of surgical tape, a small packet of wipes (much more efficient than toilet tissue, works when wet, and useful for cleaning cuts and grazes), a few turns of gaffer tape around my water bottle, two high-energy bars, a small multi-tool which cost £1.99, needle and thread, spare spectacles, head torch, and a tiny button compass. I map-read my route using a print-out from Grough software and carry the OS map in my pack. My Type 26 Silva compass, which must be at least thirty years old and virtually indestructible, is carried in my shirt pocket attached to a buttonhole by a lanyard with knots at four-centimetre intervals for measuring distances. These items weigh very little and in more than seventy years of walking and backpacking would have coped with every emergency that I've encountered.
I don't normally carry a phone (except when leading walks), flares or emergency beacons, snake-bite kits or emergency tooth caps.
Hugh