Event is based on an ePTFE membrane. The pores in these membranes tend to get contaminated with body oils, which, in turn, attract dirt, and this dirt causes osmosis that pulls water thorugh the membrane.
Cleaning with a detergent will remove this oil contamination, but is likely to negate the effect of the DWR, also required to maintain breathability of the fabric (stopping it 'wetting out').
A soap-based cleaner won't negate the DWR in this way, since it will rinse out.
So, many people wash with a pure soap-based cleaner, and every now and then, use a detergent, followed by soap wash, to remove oil, and then detergent residues.
Some people use a detergent wash followed by a soap wash every time they wash their Event or Gore-tex items.