It's not what you wear, it's what you do in it, said the spoiled gear tester. When you remember your best days in the hills you don't think about what you were wearing at the time.
Same with mountain bikes, motorbikes and most other sports. Having a better bike doesn't make riding any more or less fun in itself. Do you think Joe Brown had a less intense experience of climbing because his boots weren't as good?
It's what goes on between your ears that matters. Having said all of which, there is something quite satisfying about really well made, good performing stuff. It's our societal values really, the outdoors just reflects the bigger picture. Bed. Yawn.