To be fair to WildDay, they were responding to a newspaper journalist, probably said a load more, and that was the bit they grabbed hold of. The actual diaries are pretty bizarre, expecially the third one where he suddenly launches into a thing about credit card fraud...
Given that altitude has been shown to mess pretty effectively with your mind and clarity of thought, I wonder if trying to run a business from K2 is a particularly good idea. Guess the real gamble was that it would generate a load of publicity if he summited and/or sent the world's highest e-mail'.
For what it's worth, I want climbing and travelling to be climbing and travelling and the idea of trying to run a business at the same time fills me with a sort of creeping dread. on the other hand I guess that's the price he paid for being able to do it at all.