Is there no end to this man's talents? I refer, of course, to our glorious leader who seems to have invented a new, till now secret, Olympic sport.
For all, like me, who thought synchronised swimming was the pits, Cameron's got a new one - Synchronised Descending. All you need are very short shorts, a bucket of orange slap, a mountain in Kent and your off. Bum furniture optional.
Come on Cameron, are you so stuck for photos you need this rubbish on the front. To whom is it supposed to appeal? It is so at odds with the excellent articles inside that whoever buys it for its cover, and people do, is going to be mightily disappointed when they open it.
I think you need a new advertising dept.