I'm as cynical and 'anti' the Limpix as the next man but I watched Murray (not a player I normally like TBH) run all over Federer. To my surprise, I couldn't help getting really drawn into the match and into Britain's medal successes more generally.
Why couldn't Murray have done that a month ago?
I also watched Murray and young Laura Whatshername put up a very creditable performance in the mixed doubles.
Then in the pub last night, I cheered along with the rest as Bolt exploded into the record book yet again.
So even my 'bah humbug' attitude has been eroded by sheer sporting excellence although I still think the whole circus is a vast con run by a self-important bunch of money-grabbing arseholes.