It's hard to shake the sensation that many articles in Trail are exercises in product placement. Frequently articles come "in association with" a certain kit manufacturer, and so in essence they are written rather to order.
A friend (who has previously had articles published by Trail) approached them with a cracking article for their old "Big Weekend" section IIRC, accompanied by great photos. He was told that it was fine but the photos didn't show the correct sponsors logos, and so couldn't be used.
Similarly I gather the cover photos specifically require young, attractive types wearing clearly identifiable flashy kit.
Now I could be barking up the wrong tree here but if the above observations are genuine I can't help feeling it's a triumph of style over content, fashion ovcer substance. Acres of non-discriminatory kit reviews probably aren't that helpful either, other than as a selective round-up of possible purchases - in which case, why bother attempting to review them?
I used to be a regular Trail reader, and then got increasingly disillusioned with it's move from "outdoors" to "The Outdoors LifestyleTM".
I'm not sure I need officially snactioned Trail recipes to suggest what to eat on the hill, or afterwards. (That's what Pete's Eats and Wilf's were invented for anyway!)
I think I gave up when it published a letter from a bloke who was upset when he got a parking ticket for blocking an access road in Langdale. He decided that because the park didn't have huge carparks taking up the valleys he could park anywhere and sod the consequences, it was his right to drive to the hills and park where he wanted. When ticketed, he complained to Trail!
He did redeem himself by then writing something along the lines of "if that's how they treat visitors I for one will not return to the Lake District". Thank God for that....one less moron :-)