We've just had this in from Equip, the company behind Rab, Lowe Alpine and outdoordesigns. In a nutshell, they've reached an agreement to sell Podsacs, the iconic, hardcore, Sheffield pack brand to cycling retail brand, Planet X.
Reading between the lines, Equip never managed to expand Podsacs into a big-market pack brand and to emphasise that, Rab announced its own pack range this summer, which is due to launch in spring 2014. Pod has always had a reputation for building bombproof climbing packs for people in Sheffield, but the good news is that it's staying in the city and hopefully will expand and move on.
We wonder if there's some interesting bike-packing kit in Pod's future...
Here are the full statements from Equip and Planet X for those who are interested:
Equip Outdoor Technologies sell Podsacs
Equip Outdoor Technologies Ltd (owners of Rab® and Lowe Alpine) has reached an agreement to sell the Podsacs brand to Planet X Limited in a deal that was concluded on 23rd October 2013.
Equip acquired the Podsacs brand in 2007 from founder Pete O’Donovan and expanded the collection from packs and bouldering mats to include a successful range of accessories.
The sale of Podsacs is the final move in a process that will see the Equip group now focus on its two major international brands, Rab® and Lowe Alpine.
New Podsacs owner Planet X Limited will make a separate statement regarding their future plans for the brand. The final deliveries of stocks from Equip Outdoor Technologies Ltd have been completed last week.
Podsacs stays in Sheffield with Planet X Limited.
Founded in Sheffield by Pete O’Donovan in the early ‘80’s, Podsacs today moves to new owners, the online cycling retail giant Planet X Limited, of Sheffield, Yorkshire, England.
Planet X are the fastest growing UK bike company, with a strong retail heritage of over twenty five years. Employing over 100 staff in their South Yorkshire headquarters they design, manufacture and assemble high performance road and mountain bikes and componentry from £500-£5000, retailing to a global market over the internet and in their destination stores.
Podsacs joins Planet X’s existing brands, On-One, Titus, Holdsworth, Sab, Tomac and Viner.
Acquired from Equip Outdoor Technologies Ltd (owners of Rab and Lowe Alpine), Planet X are set to take the product on to new heights, with the team of designers, factories and athletes intact and in place.
CEO David Hanney said “It’s fantastic to be in a position to take a classic brand like Podsacs on to the next level, and the systems we have developed at Planet X will allow us to make those differences.”