NB goes outdoors for 2009 with huge range of UK-made walking, trail and multi-sport shoes.
New Balance
has been entrenched in the business of running shoes since 1906 but the
company is dipping a toe in the outdoors market for 2009 with a range
of trail running, walking and multi-sport footwear. We nipped over to
Hathersage last week to check out what was on offer and discovered a
bewildering array of models ready to hit the shelves.
Running Technology Hits
The Outdoors
They've taken technology developed for their running shoes and
transferred it to their new outdoors product range, so some features
will seem familiar if you already run in their shoes on the road. Fit
is a priority, with half sizes and a variety of widths available in
men's and women's lasts throughout the range.
The NB909 trail shoe,
£70 - 'rock friendly sole'
Cushioning is taken care of by Abzorb/AbzorbFL EVA foam and NLock and
LockdownLiner lacing systems wrap your foot in a limpet-like fit.
Off-road shoes feature RockStop TPU plates within the sole to protect
your feet from rocks and similarly pointy trail hazards, while toe
protection rands increase both shoe durability and the life of your
pedicure.
Vibram soles and Gore-Tex liners make appearances on higher end models
like the 1110 trail shoe and 820 sandal and elsewhere the proprietary
TruTrak sole compound provides excellent grip on the trail, making a
pleasing ripping noise as it goes.
From Dog Walking To
Multisport
The comprehensive range covers everything from urban walking, water
sandals, country walking - unashamedly labeled as dog walking - Elite
and Fitness trail, and multi-sport. The Elite range includes the
909 trail shoe -
above - (£70), which mixes a robust, quick-drying upper with
a rugged, rock-friendly sole and its sibling 910 (£80), which
has the same features plus a GoreTex liner.
The 840 (£50) was designed to fill a UK-specific niche and is
a properly toothy fell runner, whilst the 875 (£65) fills the
gap in the middle with a svelte, well-cushioned shoe with snug sock
liner for a semi-custom fit.
NB1520GT, £80 -
Gore-Tex lined, gaiter compatible and flat pedal friendly too.
The technology-packed
1520
- above - (£80) is NB's break-through multi-sport
model. It's gaiter compatible, has denser lugs on the forefoot to
accommodate flat mountain bike pedals - not clipless, though - and a
more aggressive midsole to increase traction on rough terrain.
These design choices are made following intensive development work
both at NB's Lawrence, Massachusetts design centre (which has a
charmingly named 'smash lab' for scientific analysis of product
performance) and on the feet of test crews around the world.
The Future Is Green
NB has a perpetual ear to the ground picking up consumer opinions and
so the rather gorgeous 070 is about to come into being.
Available in July
and bearing excellent environmental credentials as well as a fitness
pedigree - and still so new we didn't even get to grab a picture,
you'll just have to trust us - the key word here is 'recycled'. The
upper is cut from 100% secondhand polyester, at least 25% of the mesh
fibres have been pre-loved and pattern layout has been carefully
thought out to minimise waste.
The outsole also contains a rice husk component to reduce the amount of
rubber required, which is petroleum based. Whilst NB is the first to
admit that it's night on impossible to be squeaky clean when you're in
the business of mass production, they're clearly making a significant
effort to minimise their impact on the environment.
The NB645 - 'a cushioned
country walker'
All new shoes for 2009 will contain a minimum of 25% of environmentally
preferred materials (EPMs). NB acknowledge that whilst EPMs may be
better for the planet on paper, they're sometimes manufactured in less
than desirable locations, so point of origin receives consideration
when they're sourcing their raw goods.
Some models in the range are suitable for vegans and and innovations
like recyclable packaging designed to reduce waste (or even no
packaging at all where it's not actually necessary) and the increased
use of water-based adhesives, which remove harmful solvents from the
production process, will spread throughout the entire range as New
Balance continues to monitor its environmental impact.
Made In Cumbria
They're also one of the few outdoor companies still manufacturing a
significant amount of product in the UK - or Flimby, Cumbria to be more
precise. Their factory produces 73% of domestic product, exports to
countries like Japan where a 'Made in GB' tag is highly prized and
employs a staff of 210, some of whom have seen family members proudly
working with New Balance for three generations. Quite a few things
worth shouting about there, we feel...
We have test samples of the 645 - above - walking, 909 trail
and 1520 multisport shoes on heavy rotation at the moment and we'll
report back with findings in a few weeks.
More about New Balance's range of footwear at
www.newbalance.co.uk
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