The big B goes for a younger feel with Ator, its new range due out later this year.
As well as the new spring/summer stuff from Berghaus, most
of which we've told you about before, we also got a sneak preview of
their new Ator range, due out later this year and billed as
'THE MOST DESIRABLE BERGHAUS GEAR EVER'.
<
Ator is due out late summer and is aimed squarely at the
younger, funkier end of the market. The customer, says Berghaus, is
probably an urban dweller aged from 25-35 who plays hard at the
weekend and wants kit that performs well, but also looks good at the
same time and is 'ultra brand conscious'.
It doesn't mean Berghaus is turning its back on its traditional
hill and mountain-walking market, Ator is in addition to Berghaus's
other lines, not instead of.
Anyway, we were prepared to be all hard-bitten and cynical, but
first impressions are that the kit really does look rather nice. It's
a bit snowboardy and a bit streety with some fresh colour choices and
a matching selection of six packs to go with it.
The fabrics are all technical, stuff like the new Gore-Tex Pro
Shell, Windstopper soft shell, Polartec Thermal Pro and down and the
range includes waterproof shells, windproof softshells, fleece, down
insulation.
The name, since you ask, is Latin based and apparently supposed to denote action as in, 'innov-ator', 'elevator', erm, 'rotovator', but anyway, you get the the idea.
Anyway, here are a few pics to give you taste of what's coming
your way later this year. Mostly all available for both men and women
....
T-Bone Jacket
It's an all-round shell with a removable snow skirt, so should be
spot-on for skiing and boarding, fabric is the new three-layer
Gore-Tex Pro Shell and it looks very techy and modern. That big hood
is proper, complete with a stiffened peak and there's a choice of
colours from dark shades, below, through to a burnt red and white
number.
Arc Jacket
Looks kind of familiar but updated with contrasty zips and Airfoil
fabric housing down for classic insulation with a slim fit, it says
here. Looks nice, we think.
Strike Jacket
We like this one too. It's a totally windproof softshell made from
Gore-Tex Windstopper Softshell fabrics and billed as 'perfect for
mountain biking and lighterweight hiking'. Quite simple, but complete
with a hood, which should make it very useable.
Clocker Jacket (we think...)
Siimilar colour, different jacket. This is what a fleece looks
like in Ator world and we rather like it. Fabric is a Thermal Pro
verslon of Polartec 200 and it gets a hood. The fabric feels lovely,
soft and warm, so there.
And The Rest...
We've missed out some of the best names in the range, but the
above should give you an idea of what it's about. The kit may look a
little funkier than Berghaus's normal stuff, but the idea is that it
should do the job just as well and appeal to younger buyers in the
process.
What else can we tell you? Oh, those names, Bad Dog Pants and
Corrupt Jacket get our vote :-)
Anyway, Ator won't be available until around August /
September 2007 so don't go pestering your nice outdoors shop
people until then.
Current Berghaus kit including the new Spring / Summer 2007 range
at www.berghaus.com
