Black Diamond Wins Sharp End Award
The top US hardware company has been presented with an award for helping to preserve climbing access and maintain the environment in the States
Posted: 15 October 2002
American climbing hardware and outdoor equipment firm Black
Diamond has won an annual award presented to 'outstanding individuals
or organizations that demonstrate remarkable leadership and
commitment to the cause of preserving climbing access and the
Black Diamond's new Viper
technical axe. Nice.
The Sharp End Award is presented by the Access Fund every year and
BD's 2002 award was, in their words: 'for outstanding advocacy for
climbers over the past decade and their commitment and dedication to
keeping climbing areas open and preserving the climbing
Before you go all cynical, this is the company that at one point
advised its consumers not to buy its own anodised hardware because of
ecological misgivings over the processes used. It's also the sister
outfit to clothing company Patagonia which is well known for giving a
significant slice of its profits to ecological causes.
More information on Black Diamond kit at the company's web
Discuss this story
"this is the company that at one point advised its consumers not to buy its own anodised hardware because of ecological misgivings "
That's REALLY impressive. I wonder why they arrived at that decison AFTER the stuff was made...
Posted: 15/10/2002 at 13:03
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its certainly a very noble (if somewhat bad for business) attitude to have.
Imagie if more companies though like this :"FORD - 'Don't buy our cars, we kill your environment'" etc
Posted: 15/10/2002 at 14:56