This must have the WL Gore marketing boys and girls a little worried. Is the Goretex brand power waning?
OK, so the fact you are on this site probably means you are more interested and knowledgable about outdoors subjects and gear; so you would be more likely to know the advantages of various fabrics over each other, such as event over goretex.
But I would be surprised if the average person buying Blacks gear would be; My guess they'd know the Gore brand and head towards this. Clearly Blacks don't reckon this is the case anymore! And lets face it I doubt own-label stuff is meant to be ground breaking (not that Event is anymore but to the average guy in the street it will still be new). Perhaps Gore have waited too long to get the new range out- once a brand's name is considered 'out' there are very few that get back 'in'.
Or alternatively I have completely understimated the guy in the streets knowledge.
Posted: 19/03/2007 at 12:02