Columbia Don't Give A Crap...
We bring you new shock jock, mainstream media advertising from a major US brand
Posted: 7 October 2002
by Jon
Oooh, a controversial advert from an outdoors company - if you
were leafing through yesterday's Observer Sports Monthly magazine
after a tough day on the hill, you'll have come across this advert
from US giants Columbia.
All a bit Benetton-Lite, but the first time we've seen an outdoor
company kicking back against the fashion industry. The scan ain't
great, but down in the bottom right hand corner, the legendary Ma
Boyle comments: "It's about time those fashion people had a halfway
decent idea."
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