Craghoppers Launches First Own Brand Store

Craghoppers is about to open its first ever own brand store in Cambridge.

The Manchester-based specialist travel and outdoor clothing company is working with retailer Open Air to open a travel clothing shop, which will be located directly opposite Open Air's own premises on Green Street, with the opening scheduled for Saturday 20 March.

Both Craghoppers and Open Air profess themselves to be 'excited' by the new venture. Guy and Colin the owners of Open Air say 'Our new, dedicated, shop provides us with the opportunity to stock all the great Craghoppers products that we simply didn't have enough space for in the past.'

Meanwhile Crags MD,Jim McNamara, Craghoppers MD copmments: 'We are really excited about opening our first ever Craghoppers store and the opportunity to work with a quality retailer such as Open Air.'

Over the last few years, Craghoppers has shifted its focus away from general outdoors clothing towards adventure travel wear including the innovative NOsquito, insect-repellant clothing range. However the company recently a selection of eVENT waterproof jackets aimed squarely at more general outdoors use.

For more information, see the Craghoppers web site.