Free Mag

'There is a difference between living and being alive,' is the strapline from the cover of Helly Hansen's FREE consumer magazine... Actually in technical terms guys, we don't think there is, though we do sort of know what you're getting at in your strange marketing speak.

Anyway, the bit that probably grabbed your attention was the FREE thing. And it is, 46 pages of FREE glossy editorial and, to be fair, while it's hardly unbiased, concentrating as it does on Helly-supported athletes and clothing, there's actually some nice pics and you can clock the ubiquitous Judy Armstrong explaining how Helly makes survival suits for oil rig workers, read about a snow board descent of Illampu in Bolivia's Cordillera Real and

If you want one, check out the Helly Hansen web site which also has more info on the contents.