GoLite Awarded For Losing Frilly Bits
US lightweight backpacking specialist GoLite has won a prestigious UK outdoors media award for innovation
Posted: 3 December 2002
by Jon
Fantastic late-breaking news for you; or maybe just late news,
since it happened when we were off on holiday...
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No frilly bits visible here -
GoLite's Gust
busy chucking out the chintz...
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The immensely prestigious Outdoor Writers' Guild has presented its
equally prestigious Crystal Award for innovation in the outdoor
industry to ultralight pioneering brand GoLite at its annual dinner
in, erm, notoriously mountainous Norfolk. The OWG, if you were
wondering, is the organisation for UK outdoor meeja luvvies, oops,
sorry, media professionals.
"By using very light performance fabrics - many produced by
Perserverance Mills at Padiham - cutting most of the 'frilly' bits
off backpacks and designing combinations of shelter, sleeping bags
and pads, GoLite has developed one of the most innovative product
ranges on the outdoor market." Said Derryck Draper, chairman of the
judges
"The selection is well thought-through, properly developed and
tested, and has made a major contribution to the comfort of all who
go backpacking."
If you still have a rucksac with 'frilly bits' on, we'd love to
see it... Chuck out the chintz, we say.
GoLite UK web
site
The Outdoors Writers'
Guild
Discuss this story
What do you mean no hills in Norfolk? Norfolk Mountains.
Posted: 03/12/2002 at 17:13
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