Granny Warmers Launch Technical Baselayer

Damart, age-old champions of mass market 'thermal underwear' and woolly things for grannies in winter fancy a slice of the technical baselayer market and have launched something called Damart Sport.

Don't worry though, the jogging grannies have been supplanted by the beefy athletes of the Bradford Bulls who have been testing the new garments for the last 18 months. The Thermolactyl-based fabric is claimed to maintain optimum muscle temperature and not to hold moisture.

The emphasis in their literature though seems to be on its effectiveness in keeping muscles warm before action rather than the sort of wicking performance that outdoor brands are majoring on these days, so it'll be interesting to see how it compares with the likes of Powerdry and DryFlo.

Garments are available with short or long sleeves, long pants, shorts and as a unitard. Prices range from £19.99 for a S/S top to £29.99 for a unitard.

What's a Unitard? It's Damart Sport's all-in-one body suit with coverage from the knees upwards.

More details on the Damart Sport web site.