HI-TEC's ionmask On YouTube...

We told you all about HI-TEC's new ion-mask nano-technology waterproofing just last week - it's a revolutionary new non-membrane solution that's appearing in the company's boots this autumn - but it's now been officially launched, appropriately enough at the London Aquarium.

We're not sure what the fish made of it all, but HI-TEC and P2i, the company behind the treatment are certainly excited about it - '“HI-TEC is absolutely delighted and truly excited to be the first brand in the world to bring this incredible technology,' says HI-TEC's marketing supremo Simon Bonham.

Dr Ian Robins, Business Development Director of P2i, adds: “ion-mask™ surface enhancement nano-technology can treat everyday objects without altering the look, design or feel of the object such as Hi-Tec’s ion mask walking boot. The plasma process enables water repellent molecules to chemically bond to the fibres of the footwear on a sub-microscopic (nano) scale rendering the product either Waterproof (WPi) or Hydrophobic (HPi)."

Looks exciting and we have a pair of the new  V-Lite Altitude Ultra WPi walking boots on test right now, so first impressions coming soon.

In the mean time, here's a YouTube clip of the new technology in action.