It's new to the UK, with striking looks and ethical credentials, but how much...?
There aren't many water bottles that might have a claim on being an
object of desire, but the new to the UK
KOR bottle has a
pretty good crack at it with striking looks, 'health safe' materials,
charity support and some interesting design features.
It should be good as well, according to new UK importers, Anatom, the
KOR bottle took three years to produce. It's made from Eastman Tritan,
a tough odour and taint resistant material that's free of the chemical
BPA, which is found in polucarbonate water bottles.
The unusual shape is apparently intended to mimic the lines of blown
glass and looks like nothing else we've seen. Then there's the lid,
which does away with time-consuming screw-top opening in favour of a
hinged cap and handle which gives rapid one-handed opening and
screw-thread free drinking. The cap apparently opens with a touch and
then hinges back so it doesn't get in the way of your drinking.
Apparently the opening is big enough to take ice cubes, though that, of
course, does kind of depend on the size of the ice cubes. It's not all looks though, the shape apparently means it won't roll over and cushioned bottom protects it from impacts.
The bottle is available in four different colours - pink, green, blue
and orange - and a percentage of each bottle sale is donated to charity
depending on which colour you buy as part of KOR's Thirst For Giving
campaign. That all underlines the company's commitment to
what they call S.E.T values, the initials standing for 'Sustainable',
'Ethical' and 'Transparent' and encompassing the sustainable business
practices, dealing with employees and suppliers in a fair and ethical
manner and finally, open communication over the whole manufacturing
process.
That means being open about what materials are used and which
sub-contractors are employed and their S.E.T scorecards.
All of which sounds and looks great, but sit down and take a deep
breath, the KOR botte has a hefty retail price of
£29.95.
More details at
www.korwater.com.
The UK importer is Anatom, see
www.anatom.co.uk
