Socks are very important to us outdoorsy types but, running through fabric dissolving peat bogs every day, I get through them at a staggering rate. I’ve been down the cheap and cheerful route but it always proves a false economy and, if I’m out on my feet all day, quality and comfort are paramount.
I’ve been a massive fan of SmartWool Merino socks for a couple of years, especially their performance when completely soaked through but I always wish they’d last just a bit longer. It seems that SmartWool have heard my pleas and are just about to launch a new range of socks with ReliaWool Technology. Read what they have to say below and, as soon as we get are toes into a pair and give them some abuse, we’ll let you know how they go.
This autumn, SmartWool, innovators of Merino wool technology will launch their brand new PhD® Performance Sock Collection designed to deliver a superior level of performance to its predecessor. The new collection will redefine the legendary fit, performance and durability, that is synonymous with SmartWool PhD performance socks and will feature not only the new 4 Degree Elite Fit System, offering even more extraordinary comfort but also the patent-pending ultra-durability construction, ReliaWool Technology.
The collection has been developed over an intensive four years of athlete and lab testing to enable the SmartWool Product Development team to produce a new patent-pending high durability construction that is unprecedented in the outdoor industry. Reliawool Technology has been placed in the high impact areas of the sock, such as the heel and the toe, to prevent wear and offer longer lasting wool benefits. The proof of their durability was evident in a cross-country marathon a day every day for four months. The new socks incredibly showed no signs of wear and tear.
The new Benchmark PhD socks have proved unsurpassed durability and in one test were used for over one thousand miles in total without showing any signs of wear and tear. The socks also don’t bunch or bind and comfortably wrap around the foot rather than constricting it providing the ultimate comfort for the user.
The new enhanced 4 Degree Elite Fit System offers wearers unsurpassed comfort using four elastic bands that gently wrap and support the foot, allowing for greater stretch and recovery while the foot flexes. This innovative system includes bands at the ankle, upper instep, lower instep and arch. The Mesh Vent Zones at the top of the feet help with essential moisture and temperature control. This exceptional fit keeps the socks in place so they don’t slide around in the shoe causing blisters.
The new PhD® Performance Sock Collection delivers extraordinary comfort so athletes can do what they love to do for longer without being hindered by any friction or discomfort during their chosen activities.
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