Paramo Launching London Shop

Paramo is coming to London at last with the opening of an own-brand store in the heart of Covent Garden later this month - October that is.

The new store is Paramo's first ever retail outlet and they're working in partnership with climbing hardware retailer Rock On to ensure that Londoners have easy access to the entire range of Paramo mountain, country and travel wear, something that will come as a welcome relief to a number of Lonodon-based OM members...

Paramo's unique directional clothing system is massively popular with users and highly effective in UK conditions. The principles used are based on animal fur which moves water outwards from the body. Paramo is also highly ethical, with its waterproof garments being produced by a charitable foundation in Colombia which provides employment and skills for 'at risk' women.

Paramo's MD and Founder, Nick Brown - pictured here in Bogota at the Miquelina Foundation's 30th birthday - is fully behind the new store:

"This is an exciting challenge for us,' he says. "We are absolutely delighted to be here and committed to give it 100% to make it a success. Being in the heart of London will let us be closer to many of our loyal customers and put our brand in front of very many new ones."

Paramo Points

As well as the new shop, Paramo's also launching a new Paramo Points Card whereby customers at the shop accumulate loyalty points which they can use against future purchases in the store. On top of that, the store is also lining up a number of special events for card holders to help them enjoy their Paramo purchases.

More Paramo information at www.paramo.co.uk where you can download the new High Mountain Catalogue.