Superfeet Announces Women's-Specific Footbed

Superfeet has announced its first women's-specific insole, the Berry which is intended to provide all the benefits of the existing Superfeet range, but optimised for the female foot shape and it's due out early in 2007.

Obviously it's a girly shade of pink, but more tangibly, the shape takes into account the shorter arch length typical of women's feet and the slimmer profile of the rear of the foot.

The Berry - above - also has what Superfeet is calling a 'forefoot shock pad' for added comfort which is intended to compensate for the migration of fatty tissue particularly if high-heeled shoes have been worn regularly and is made from 'a special rebound material'. Finally a silver-based fabric called Agion fights pongy insole syndrome.

Why?

Overall the Berry is intended to be a one-stop solution for women. Like the established men's version, it's a simple orthotic designed to improve foot support for the majority of people out there who over-pronate slightly, which can lead to all sorts of biomechanical issues further up the leg, particularly knee problems.

The footbeds supplied with outdoors footwear offer very little real support to the arch or the rear of the foot and when the foot is weighted it can elongate significantly, which Superfeet's new gauge clearly shows.

Above: foot unweighted on green line

Above: weighted extends to purple line

The Berry will be in the shops early next year and priced at £39.95. For more information, see Superfeet's recently revamped web site at: www.superfeet.com. For UK stockists see www.anatom.co.uk