TNF Singing In The Rain

It's not much consolation, but at least someone out there is rubbing their hands with glee at the rotten, wet summer we're having.

Step forward Keith Byrne, adventure racer extraordinary and UK Marketing Manager of The North Face - "We all know how random the British summer weather can be and this year has been no exception," says Keith.

"People have been left wondering whether to bother with a jacket or umbrella as they've left home but thanks to its lightweight design, the Prophecy Paclite offers the perfect solution to ensure they stay dry whatever the weather, without the hassle of carrying a bulky jacket."

As a result of the incessant rain, TNF's lightweight Prophecy Paclite Jacket are a whopping 64 per-cent up at the company's Covent Garden brand store as Londoners snap up the 400-gramme lightweight waterproof jacket, presumably without having noticed that much of Covent Garden actually has a roof.

Sightings of My Byrne dancing through Kendal wearing a grass skirt and whirling three shrunken monkey heads around his ears in a bizarre rain dance are, we're assured, purely hypothetical. Still, it's nice to know that someone's happy with the rain.