Extreme Ironing On The Telly Last Night

Just a quick reminder that Extreme Ironing is on the box again tonight in a Channel 4 documentary called, erm, Extreme Ironing.

• If you need to set your video becasue it's past your bedtime, the programme starts at 10.35pm and finishes at 11.40.

The documentary follows the progress of the Rowenta-sponsored British team in the recent world championships held near Münich. If you haven't been following the sport, we won't spoil things by telling you what happened.

Perhaps the most remarkable aspect of the whole thing is the way that the national meeja have grabbed hold of what's, let be honest, is really an extended practical joke with legs, and swallowed the bait hook, line and sinker often without a trace of, erm, irony.

Today's Guardian TV pages for example, describe the protagonists as 'a group of athletes' and other serious papers have railed against the 'sport' as if it actually matters. You can read a cross section of the media coverage on the Extreme Ironing web site and catch our ironic exclusive which will appear here shortly.