There's nothing like a bit of bandwagon jumping for a Friday
afternoon, so hail to the nice people at Marmite - the strange yeasty
spread that becomes curiously more alluring as soon as you leave the
country.
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Marmite, I spread it on my
baps
then lick it off...
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Not content with stimulating British taste-buds in foreign climes,
the marketing men have leapt on the self-consciously self-parodying
concept of Extreme Ironing and come up with 'Extreme Sandwiching'.
Yes, yes, you've guessed it, the idea is to take a pic of yourself
eating a Marmite sarnie in an extreme place.
There's perhaps one good aspect to this wholly daft idea, which is
that if you send said pic to Marmite and it's judged to be extreme
enough, you could win - and we quote - 'an amazing holiday and Nikon
Coolpix 3100 Digital Camera.'
Well hurrah. Marketing has eaten itself with a big smear of
Marmite on it. And just to show how gloriously post-ironic the whole
thing is, they've recruited aged DJ Tony Blackburn and someone called
Nell McAndrew to kick the whole competition off.
Gorgeous, pouting Nell commented: 'MARMITE on toast is for
beginners, it has to be an Xtreme MARMITE sarnie for me! I can't wait
to see what everyone gets up to with their MARMITE sarnies -
there's bound to me some Xtremely interesting entrants!'
Amazing how working in a small office in London stimulates the
brain cells eh? Laugh, we nearly ate a Marmite sandwich. Anyway, the
competition runs until 14 September, there are details on jars of
Marmite which you can buy in shops and as a special bonus, the most
extreme photo submitted wins a one-off bonus prize - one lucky
sandwicher will be able to smear the lovely Nell in Marmite, then
lick it off. Actually we just made that up.
More on Xtreme Sandwiching on the Xtreme
Sandwiching website, which we couldn't get onto anyway.
ps: the brilliant, pouting PR agency behind this is none either
the very famous Freud Communications. The best of the best.
Ahem...
