If a designer presented that to tme I'd be asking what kind of discount kak do they think I'm peddling?
I'm seeing Apkit as a niche brand trying to compete on price - not a Discount brand these are two separate concepts entirley.
This is fine for a non-aspirational discount brand. It's not going to build brand loyalty - I for one would feel embarrassed wearing the logo of that company. I have Alpkit stuff and the "clean yet funky" look is one of the strongest elements of their design.
Reasons to dislike:
- flashing kak
- confused layout
- poor brand presentation
NB In the post Ad/script/flash-block world this site does not render well....... actually, same can be said for OM.....
One (nearly lost) alpkit customer of some years....