Just popped in to vouch for (and forewarn) about the excellent Rab Alpine.
It's a brilliant piece of kit, although expensive, it's perfect for all but the extreme ends of the weather spectrum. Layering bliss.
Unfortunately, it does pill and rouche with heavy friction. The jacket looks new, even after 200+ outings, except for the patch where my rucksack and the jacket meet at my lower back, and which looked as though it had been sandpapered within a couple of hours. It now looks knackered there.
I thought Arc'Teryx were Canadian, and Haglofs were Swedish?
Surely, if one were to be seen clambering gracefully atop Striding Edge in winter, as Trail magazine implores us to do so in 6 issues out of 13 every single year, replete with ice axe and crampons, you'd want to be seen in the Lhotse, in red? Or possibly a piece of top-end Rab Neoshell... hmm.
No-one wants to be caught atop a premium Lakeland fell in 'dedicated' season in anything less than the finest mountaineering shells.
And similarly, if hobnobbing at the summit of a wind-torn Ingleborough on a wet day, anything less than full Paramo will mark you out as a complete auteur...
And don't forget walking poles... even if you never use them, you must always have a pair of the most regal carbon offerings strapped to your 50l Alpine pack.
Piss-taking aside, surely it is simple personal preference, and it really doesn't matter what you wear outdoors, as long as it is suitable for the conditions...
Rab Alpine jacket, repaired with a deliberately large piece of duct tape, for that "elite brand, yet carelessly hill-battered" look for me... !