That's a great article. I don't own a smartphone and wasn't aware of most of those apps, but it's fuel on the fire that I might get one at some point...
I think the only one on that list that I use is Strava, which I link to my GPS watch. It's something I didn't want to get into but eventually got sucked in, and though I'm far from hooked on it, it is a great website.
I'm not sure about this Patagonia thing either. I had assumed - before I read the OM bit on it and looked at Patagonia's video - that it was an 'Alpha' garment, but it's definitely not: Alpha is completely different to the synthetic fill they are talking about.
40 CFM is indeed really air permeable, but that's all about the face fabrics, which are almost always going to be the limiting factor on air permeability. So that makes you wonder whether they've just got some synthetic insulation and stuck it between some lightweight stretchy face fabrics...? That seems a bit simple after all the hype. Also, as the posters above have said, it will be less durable than a fleece, not much more windproof, way more expensive, and only a bit lighter and more weather resistant. Then again, I'd love to be proved wrong - looks like the design is bang-on and Arc'teryx Atom AR-meets something-stretchy, which sounds good to me. In fact, the more I think about it, the more I'd really like one... Scottish winter with a hooded baselayer, one of these, a light waterproof and a belay jacket would be great.