The complete range of Icebreaker merino wool clothing is
now available in the UK for the first time at Snow+Rock's Covent
Garden shop.
The range lives in the so-called Icebreaker Touch_Lab, 'a
store' and we quote, ' that you can literally feel your way around'.
We're not quite sure what that means, but the important bit is
that the store within a store will carry the largest range of
Icebreaker in the northern hemisphere and means that customers both
on and off line wanting certain items from the range will no longer
have to source them from New Zealand.
The Icebreaker range includes far more than just baselayer kit.
They also produce a line of heavier and beautifully-styled
mid-weight, mid-layer garments and now even windproof shell clothing
using a merino outer layer with a windproof membrane no less.
It's Icebreaker's first Touch_Lab outside New Zealand and reflects
their longstanding relationship with Snow+Rock who were the first UK
retailer to stock Icebreaker.
Merino, if you don't know by now, is natural wool sourced from a
breed of sheep which produces wool with extremely fine fibres. That
means there's no itching plus the material is 100 per cent natural,
feels comfortable in both hot and cold conditions and when damp and
also resists odour.
Icebreaker's wool is sourced from 100 high-country stations along
New Zealand's Southern Alps, and the company is the single biggest
user of New Zealand merino, recently signing a $29 million contract
for a three-year supply.
More about Icebreaker from www.icebreaker.com
More details of the Snow+Rock store at www.snowandrock.com
