A bit of news from the magazine flatlands of Peterboghorror where
Trail magazine now has a new editor.
After
three and a half years in the Trail hot-seat, Guy Procter is off to
multimedia pastures new, though still within Emap, and his place has
been taken by Matt Swaine.
Matt was previously the magazine's features and then deputy editor
after joining from a guitar rag some time back. He then went on to
lecture on the Diploma
for Magazine Journalism course at Cardiff University before
succumbing to the irresistable pull of the legendary Peterborough
effect - you'll never leave...
Matt - pictured right - comments:
'We are going to build on
Trail's fantastic success over the past three years, by attracting
new readers who want to get into walking but don't know quite where
to start.
'We want Trail to be their gateway to the outdoors and the
ultimate tool kit for anyone who loves UK hills. To do this we are
going to find new and exciting ways to put the reader at the heart of
everything the magazine does, while continuing to deliver the kind of
practical and inspirational features that have seen our circulation
rise to nearly four times that of our nearest competitor."
So there! Since Matt had barely set foot on a mountain before he
started working for Trail, he's the ideal man for the job and with
his recent experience, we confidently expect Trail to go bi-lingual
in the near future, erm, not.
