The barriers really are well and truly down with the news that not
only have Chelsea been transformed into a half-decent team with an
influx of Russian cash, but Pertex is going to be working with a
major Russian outdoors company from next summer. And what's more, the
brand is set to be unleashed on the UK at the Go Outdoors trade show
next month...
BASK might be pretty well unheard of over here, but they're a
well-known and respected brand in eastern Europe. The company is
reportedly the only one in the world to use 100 per-cent pure eiderdown for their insulated garments, providing a very soft and highly
efficient effect with excellent insulation values.
Not surprising really given the long-term reputation of eastern
bloc mountaineers for extreme mountaineering.
The company's going to be using Pertex fabrics for the first time
in their Spring/Summer '03 range in a move, described by Pertex Sales
Manager, Paul Bolton, as 'an exciting new venture... This partnership
will provide a perfect platform for us to launch the Pertex brand in
Russia, exclusively with BASK.'
For now you can see the BASK web site here
but we'll hopefully be able to tell you a lot more about them after
the Harrogate Show.
Fem
