(Note: please read the following item in a BBC
voice c. 1953. Thank you.)
'Ladies, are you tired of tripping around the countryside in dull
colours? Then why not give the new Brasher Colima GTX a whirl?
Available in sky blue and rose pink, the Colima GTX is THE technical
walking boot for the fashion-conscious lady about town - and
country!' Yes, new this season from Brasher, the Colima GTX is
guaranteed to get you noticed! Wear the Colima GTX with a sunny smile
- it's sure to turn heads on the hill, not ankles!
Okay, enough of that, and besides, this is a women's-specific,
technical walking boot that Brasher say is designed to cope with any
kind of below-the-snow mountain terrain. The Colima GTX is built
along the lines of Brasher's perennial favourite, the Trailmaster,
with the signature Brasher out-of-the-box comfort and fit. The upper
is stain- and water-resistant 1.6-1.8mm suede, with a guaranteed
waterproof GORE-TEX Top-Dry breathable membrane. There's also a
classic Brasher Revalation mud-shedding sole in case you accidently
wander into a muddy field.
Unveiled to a crack team of outdoor journalists last week, the
Colima GTX is part of the new Brasher range that will be in the shops
in March 2005. But Brasher say that the response to the Pink 'Un has
been so positive that they're going to try and get it to the shops
for December. Presumably for the 'Jesus, it's 4pm on Christmas Eve
and I haven't bought my girlfriend's present yet; she's gonna kill
me' market.
Brasher says that the boot is specced right up for long walks and
heavy loads below the snowline, but our guess is that it will appeal
to the same rugged outdoor people who drive the kids to school in a
Hummer with a Greenpeace sticker on the back, and most will never see
daylight again once they've been broken through the crust of a few
squishy cowpats.
Does the world need a technical walking boot in shades of pastel?
Obviously. The Colima GTX is available in Sky and Rose - that's blue
and pink to you - and will retail for around £100. Available at
selected retailers from December-ish.
More Brasher information see www.brasher.co.uk
Ben Hedley 
