In a dramatic development, outdoor companies are battling to be
associated with motorbiking meeja luvvie Ewan McGregor who's been orf
round the world with fellow two-wheeling but less well known thespian
Charley Boorman. There's also an unheralded motorcycling cameraman,
but you don't want to know about him.
Obviously if you or I decided to tear round the globe on bloody
great BMWs, we might merit a small piece in our local rag, but Ewan
and Charley being celebs like, they got to make a telly programme for
Sky One, which screens at 9pm on Mondays.
Eaten Alive!
The guys at Then North Face thought they had the outdoor clothing
and equipment side of things well wrapped up. Keith Byrne of TNF UK
commented: " A trip like this for Ewan and Charley will be a real
physical challenge but the guys will get a great sense of personal
satisfaction. Providing The North Face Equipment and Footwear to Ewan
and Charley was a must. It's great to see celebrities encouraging an
adventure like this. As we say at The North Face; Never Stop
Exploring!"
And it wasn't all easy for TNF either. According to a release,
'the brand had to come to the rescue a third of the way through the
trip in Russia when Ewan lost his Conness GTX boots and called up to
ask for a replacement pair to be sent out urgently.'
Shucks, that's what we call adventure. It all seemed to be going
swimingly for TNF, then disaster struck. 'Russian advisers' warned
the intrepid pair of the hideous dangers of being 'eaten alive by
mosquitos'. Ewan spotted some Craghoppers Nosquito, insect-repellant
clothing in a local outdoor shop and before you could say 'PR
opportunity' the team were kitted out in Nosquito gear and those
pesky mozzies missed out on a meal.
No doubt the guys in Berghaus PR will be gnashing their teeth in
frustration - the brand also produces insect-repellant travel
clothing. Anyway, if you want to watch Ewan and Charley racing about
on bikes, 9 pm on Mondays, Sky One. And there's going to be a book
too....
More about TNF at www.thenorthface.com.
More about Craghoppers at www.craghoppers.com.
More about the journey at www.longwayround.com
Cullen Ward
