After years of Swiss Army Knives looking like, well, Swiss Army
Knives, Wenger makers of the 'Genuine Swiss Army Knife' has shaken up
the apple cart with the addition of a new shape to its range - the
first significant design change to the Swiss Army knife in more than
100 years, they say.
The
new Evolution Series is far more ergonomic than the traditional
design with smooth, fluid lines designed to sit comfortably in your
hand and provide optimum grip for - and we quote - 'cutting,
trimming, tightening or loosening screws, opening bottles, or
performing any one of the hundreds of things a Swiss Army knife can
do.' The design took over nine months to develop.
"We've redefined the Swiss Army knife, drawing out its true design
potential without losing what makes it one of the most familiar and
recognizable objects in the world," said Thomas Schlapbach of Wenger
Switzerland.
"It was not a question of just making it nicer to look at, or
inventing a host of new functions with varying degrees of usefulness:
it was a question of making it into something we had somehow always
wanted it to be without really realising it. When you hold the
new Swiss Army knife in your hand, you will understand immediately
what we mean!"
The distinctive Swiss cross is now formed by an injection moulding
process and so is a permanent feature within the handle. Overall we
reckon the new design looks great; sleek, modern and bringing the
design into the 21st Century.
The new line will feature six knives, four full-size (3.25")
models ranging from five all the way up to ten tools, and two
executive-size (2.5") models featuring a five and eight-tool
configurations. The suggested retail prices range from
£11.95 to £25.95 depending on the design.
Stockist information - Whitby & Co 01539 721032
